Wahoo KICKR BIKE

Initial go-to-market social display ads for the Wahoo KICKR BIKE, a stationary indoor cycling trainer. The objective was to take the original indoor product photography + give it an outside/natural feel based on the tagline “Blurring the line between virtual + reality”

The background image features the brand’s signature chevrons with a transparent text overlay. I took the studio photography of the product and then overlaid over brand landscape photography.