Video work created for Surly Bikes from 2021-Present. I’ve gotten to work with the great marketing team at Surly in collaboration with my Creative Director to create these unique works.
These are used primarily on social media to drive engagement and awareness of new bicycle models.
Skills: Premiere Pro editing, Photoshop
Surly Bridge Club
Video created for the newly updated colorway of the Surly Bridge Club: Whipped Butter.
Used archived, stock footage to supplement B-Roll footage shot during our lifestyle shoot.
Surly Bikes x Vans x Blue Lug Bike Shop
This was a crazy project that landed on my desk 48 hours prior to launch. The folks at Blue Lug in Japan reached out to us to create a Surly-esque video to hype up their new collaboration with Vans. The entire project spanned from Wednesday afternoon to a Friday morning launch. I created the story and drew up the story boards for the team on Wednesday evening. I’m remote from the rest of the team, so I really needed my story boards to relay the entire vision.
The Surly team went out to shoot on Thursday and delivered the assets to me that afternoon. I spent Thursday afternoon and evening creating the video and had everything prepared for launch Friday morning.
A really fun exercise in executing creative, engaging content in a tight turnaround.
See below for the story boards delivered to the team.
Surly Grappler
Launch video announcing a new colorway for the Surly Grappler - Subterranean Homesick Blue. Featuring the name in a “metal” font that I hand drew for the video.