Wahoo SPEEDPLAY Go To Market Launch
The challenge was to take an existing product and rebrand them in the Wahoo branding to make them unique and exciting.
I was in charge of leading the creative execution of this launch, which included creating Display Banner Ads, Paid Social Ads, and Organic Social Assets.
I also created the product catalog that was distributed to our retailers and internal sales teams.
SPEEDPLAY Social Strategy
Following an accidental leak ahead of launch, we had to quickly pivot and develop an idea to make the leak look intentional.
We landed on the idea of posting one square of the pedal leading up to launch day. We planned out 9 tiles, each of which showed a little more of the overall pedal, evenly spaced out. On launch day, the full pedal image came together across the Wahoo SPEEDPLAY Instagram grid. This drove engagement and excitement ahead of launch. Each post saw an average of ~50 comments for each of the nine panels.
