Wahoo KICKR GTM Campaign Creative
I worked with Wahoo’s marketing team to create the go to market (GTM) campaign creative for the all-new KICKR Power Trainer. The goal was to create an entirely new look and feel from previous generations, which included new colors, new logos, and new taglines. We also needed to ensure that the new AXIS feet feature was front and center in all creative - under the tagline “Ride with Rhythm”.